Sharatva began the way most meaningful things do — quietly, during a pause that became a revelation.

For Jhalak Raijada, the stillness of Covid was not lost time but found clarity. It was the moment she chose to bring forth the surreal images from her mind in front of the world — and let story and craft lead the way. Sharatva was born from that decision.

Her love for craft had deep roots. During her undergraduate years at NIFT Delhi, a craft cluster programme took her to Almora, where alongside local artisans she shaped something rare — a modern object built on age-old technique. That work was later recognised by Elle Decor, but what it left her with was more lasting: it gave her a conviction: that craft, when led by story, becomes something irreplaceable.

That conviction is at the heart of everything Sharatva makes. The pieces are a result of a deep dialogue between emotion, the intangible and life, the experience in time, driven by material and craft. The heart and soul of works resides in their form and texture. The thought is to create pieces— Art, Decor and Objects —that demand attention and conversation.